Monday, January 23, 2012

Stop Bashing HR

Especially today, recruitment, retention, and development of human capital is a critical success factor for almost any organization. Yet the area charged with helping line managers leverage their human capital — Human Resources — is often regarded with outright disdain. Just look at a few of the comments readers made in response to a recent (and thoughtful) HBR post by Brian Hults from Newell Rubbermaid called Why HR Really Does Add Value:

"I have yet to see HR add value to any organization."

"[HR] is more often an obstacle that needs to be navigated to complete real business processes."

"The fact that the author essentially advocates turning HR into something that would be called 'strategic planning and integration' is exhibit A as to the complete uselessness of HR..."

These comments are not unusual. In many organizations, HR is perceived as inefficient, ineffective, overly bureaucratic, and incapable of contributing to results — despite the fact that its role is absolutely critical. So what's going on?

One possibility is that the criticisms could be true. Some organizations do have weak HR functions that mostly perform transactional work that doesn't add unique value. But in my experience, and that of consultants working with dozens of firms, this level of HR incompetence is rare.

The more likely reason is that people have negative experiences with transitioning HR functions. This can happen in two ways: On one front, corporations are spending millions of dollars on systems (e.g. PeopleSoft, SAP, Workday) to streamline basic HR transactions and improve HR information. Putting these new processes in place takes time, not to mention major shifts in roles and responsibilities; and it rarely goes smoothly. Simultaneously, these same firms are trying to strengthen the more strategic and consultative roles of HR — such as talent assessment, leadership development, change management, and organization effectiveness. But this also takes time, both to develop people and to build the processes necessary for them to be effective.

Jeff Shuman, who heads HR and Administration for the Harris Corporation, one company that values HR as a strategic business partner, explains what it takes to get through this transition:

"Five years ago, managers wanted HR to do all the employment- and talent-related work. We had to push back and make it clear that managers were accountable too for their people and that HR was there to take an enterprise-wide approach, guide, and provide tools, but not do everything employment-related for them. We then invested in technology to help managers do the basic transactions, focus the HR generalists' role, and grew our skills in OD, leadership development, and talent. Now managers have most of the HR components they need on their desktops — employee assessments, development plans, reward and recognition reminders, and things like that. That has freed up our HR staff to help managers solve more strategic problems, identify elephants in the room, look at the human capital implications of business strategies, and challenge them to assign the best people on the most critical assignments. This took a strategic approach, and it didn't happen overnight."

So HR's evolution — like the one that Shuman spearheaded at Harris — does not just concern changing HR. It's also about helping managers take more accountability for people and culture, and eventually blurring the rigid distinction between "HR" and "management." In fact one of the key contributors to success at Harris was much greater rotation of people between HR and the line organizations. This has created an environment where there is less "HR-talk" since managers and HR people have common perspectives and language.

Given the human capital challenges facing almost every organization, perhaps it's time to ease off the HR-bashing. Instead, let's figure out what it will take to accelerate the transition that most HR functions truly want to make, and how line managers can make the journey with them, side by side.

What's your experience with the evolution of HR?

Ron Ashkenas is a managing partner of Schaffer Consulting and a co-author of The GE Work-Out and The Boundaryless Organization. His latest book is Simply Effective.

Thanks to Ron Ashkenas / Blogs HBR / Harvard Business School Publishing
http://blogs.hbr.org/ashkenas/2012/01/stop-bashing-hr.html

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